UT Natural History Museum was awarded the special Rat Trap prize as the most tourist-friendly museum at the Estonian annual museum awards ceremony at the Kumu Art Museum in Tallinn on 19 January 2018.
The special Rat Trap prize was handed to the UT Natural History Museum by the Estonian Tourist Board of Enterprise Estonia (EAS). Tourism experts highlighted the modern and rich, yet elegant and attractive exhibition of the natural history museum. Its exhibition embraces nature in its diversity; from the emergence of the universe to human evolution. The museum was also acknowledged for its easy wheelchair and pushchair access.
Tourists’ comments on TripAdvisor point out that the natural history museum is family-friendly and attractive for all ages, offers a combination of classical approach and modern solution, and its exhibition is exciting.
“It is the best recognition a museum could have in the year of the 100th anniversary of the Republic of Estonia. This award is elevating and supports the visitor-oriented approach we have chosen,” said Vallo Mulk, Assistant Director of the UT Natural History Museum and Botanical Garden. “We want to develop the visitor centres of the natural history museum and botanical garden into attractive environments for nature education so that it would be interesting for people of all ages to visit us. We want to be the “rat trap” of the Tartu region, attracting a number of local and foreign tourists to visit the University of Tartu Natural History Museum and Botanical Garden.”
The special prize for the most tourist-friendly museum was awarded for the seventh time. Earlier, the UT Natural History Museum has received the Universal Design Award from the Estonian Union of Persons with Mobility Impairment, and the title of Nationally Recognised Science Populariser from the Estonian Research Council.
Assistant Director of the UT Natural History Museum and Botanical Garden